Inca Kola wani shahararren shahararren abincin biki ne a Peru. Abin sha mai laushi, mai dadi, abin sha mai sauƙi - wanda aka kwatanta da shi a cikin kwalban - ba shi da kwarewa na sauran kayan gida kamar su pisco da ceviche, amma kamar yadda yawancin asalin ƙasa yake.
Tarihin Inca Kola
A 1910, José Robinson Lindley da iyalinsa suka yi hijira daga Ingila zuwa Peru.
Lindley ya kafa kamfanonin kwalekwale a Lima, samarwa da sayar da samfurori da kuma abincin da ba a samar da su ba. A shekara ta 1928, an haɓaka sannu a hankali a cikin kasuwancin iyali kamar yadda Corporación José R. Lindley SA ke yi
A 1935, kuma tare da jinsin sodas da suka rigaya ya samar, José Lindley ya gabatar da sabon concoction wanda ake kira Inca Kola. An yi kusan kusan nan da nan, da farko samun shahararren a cikin gundumomi na aiki na Lima. Shekaru goma bayan halittarta, Inca Kola ya zama jagoran kasuwa a Lima.
Peruvians sun hade da abin sha, godiya ba tare da wani ɓangare na irin abubuwan da ake amfani da ita ba a cikin abincin da ake ciki na shayarwa da kwarewa na kasuwancin da ke jaddada matsayin Inca Kola a matsayin abin sha mai laushi na Peru. An yi amfani da sliyoing patriot don inganta Inca Kola tun shekarun 1960, na farko tare da La bebida del sabor nacional ("Abin sha na dandano na ƙasa") kuma daga bisani tare da ma'anar misalin irin su Es nuestra, La Bebida del Perú ("Yana da namu, abin sha na Peru ") da kuma El sabor del Perú (" dandano na Peru ").
A shekara ta 1972, Inca Kola ya sami karfin karfi a duk fadin duniya - yana da karfi don ba Coca-Cola damar samun kudi.
Inca Kola vs. Coca-Cola
Ba abu mai sauƙi ba ne a kan abin da ya fi muhimmanci a duniya, bari dai ya fita daga gare ta, amma Inca Kola ya kasance mai cin nasara. A 1995, Coca-Cola yana da kashi 32% na kasuwannin soda a Peru, idan aka kwatanta da Inca Kola dan kadan 32.9%.
Wannan lamari ne mai wuya ga Coca-Cola da kuma wanda ke buƙatar magani.
Duk da nasarar Inca Kola, Corporación José R. Lindley SA ta sha wuya a cikin shekarun 1980 saboda matsalar da 'yan tawayen Shining Path suka haifar. Sa'an nan kuma ya zo da hyperinflation na farkon 1990s, kara haɓakar da kamfanin ta riba.
Bayan kwanakin gyara, kamfanin ya samu kansa cikin bashi kuma yana bukatar taimako. A shekarar 1999, Corporación José R. Lindley SA ta kulla yarjejeniyar da Kamfanin Coca-Cola. Coca-Cola ya sayi rabin Inca Kola - wani dan takara wanda bai taba yin nasara ba - da kuma kashi 20% a cikin Lindley Corporation.
Inca Kola Sinadaran
Don haka menene ke shiga cikin wannan ɗan 'ya'yan itace, abin sha mai ban sha'awa? To, kamar Coca-Cola, akwai matakan asiri kewaye da ainihin Inca Kola. A gefen kowane kwalban (akalla waɗanda aka samar a Peru), za ku ga waɗannan abubuwa masu zuwa:
- ruwa mai kwakwalwa
- sugar
- citric acid
- sodium benzoate
- maganin kafeyin
- dandano
- Tartrazine canza launi
Wani abu mai asiri ba wanda aka jera a kan kwalban shine lemon verbene ( Aloysia citrodora ko Aloysia triphylla ), wanda aka sani a Peru (kuma a ko'ina cikin Andes) kamar Hierba Luisa. Wannan shuka yana da kyau a cikin lambuna a wasu sassa na Peru, inda aka yi amfani da ita azaman infusion (shayi na ganye) da kuma kara ƙanshi ga shaye-shaye da sanyi, sorbets, da kuma wasu kayan abinci mai ban sha'awa.
"Ba da shawara"
Babu asalin ko kyauta tare da Inca Kola - yana da yawa a kowane lokaci-ko ina kowane irin abin sha. Za ku sami hidima a wurare daban-daban a Peru, daga gidajen abinci na abinci mai sauri (ciki har da McDonald's) don samar da kayan abinci (ceviche restaurants). Inca Kola shi ne abin da ya dace da abincin Sinanci na Peruvian kamar yadda ake yi a gidajen cin abinci da yawa a kasar .
Bautar sanyi, Inca Kola abin mamaki ne abin sha. Yawancin Peruvians, duk da haka, suna da ma'anar phobias game da yin amfani da ruwan sanyi mai sanyi, inda za su sha shi a zazzabi.
Ba kamar Coca-Cola ba, Inca Kola yana da wuya - idan aka yi aiki tare da kankara, kuma ba a yi amfani dashi a matsayin mai haɗaka ga giya kamar rum ko vodka (idan kuna son gwada wani abu da kwalban Inca Kola, Ga wani girke-girke na Inca Kola laban cake).
Inda zan sayi Inca Kola
Inca Kola yana samuwa a ko'ina cikin Peru; har ma da kantin mafi ƙanƙanci a ƙauyen ƙauyen zai iya samun kwalban ko biyu a wani wuri.
Idan kana so ka sayi Inca Kola a waje da Peru, bincika kantin sayar da sana'ar Latin American. Kuna iya samuwa a cikin manyan kantunan dake a yankunan da manyan al'ummomin Amurka ta Kudu. Idan ba haka ba ne, za ka iya gwada sayen shi a kan layi.
Kamfanin Coca-Cola yana samar da Inca Kola a Amurka. Idan ka fadi da ƙauna da Inca Kola a Peru, a shirye ka da dabara - ko kuma watakila ba haka ba ne - bambance-bambance a cikin dandano tsakanin sassan Peruvian da Amurka.